At Salt Living, we believe home is more than a place — it’s a feeling. A quiet moment at the end of each day.
Our mission is to help enhance those moments by offering beautifully crafted, premium bedding that brings comfort and a timeless, seaside aesthetic into your home. Inspired by nature and designed with heart by Jacinta, each collection is made from high quality materials in exclusive colours, and a deep care for how you feel in your space. We aim to empower you to be your own interior decorator, offering confidence, inspiration, and the kind of service that feels personal — like coming home.
The Early Beginings.
Jacinta’s love for interiors began early, growing up in Kingston Beach, just outside Hobart in the 80's and 90's. Her childhood bedroom was a whimsical creation, lovingly decorated by her parents with Laura Ashley wallpaper and fabrics. From the French blue curtains adorned with daffodil stripes, to the white and blue duvet featuring rows of delicate ducks, and the charming ceramic bedside lamp with tiny blue and white floral motifs, every detail was carefully chosen. Jacinta remembers each design element of the room with vivid fondness, knowing that this was the start of her lifelong passion for interiors, particularly bedrooms and bedding.
As a teenager she expressed the desire to design her own duvet cover, frustrated with the uninspired options on the market at the time.
In her 20's she pursued her interest in art and design, studying Fine Arts at Southern Cross University, Lismore and Design at Griffith University, Brisbane. She left to followed her yearning for travel and immersed herself in other cultures teaching English. She visited 30 countries across Asia, South America, Europe, and Africa, teaching English along the way.
She draws deep inspiration from the colours and patterns found in the art, interiors, architecture, and the natural landscapes of coastlines around the world.
Triumphs and Challenges
Ironically, it wasn't until Jacinta settled in Coolangatta and embarked on her Salt Living journey that she felt she "found herself."
In May 2015, Jacinta, along with her parents Carol and Steve, opened the first Salt Living boutique in Coolangatta. The store featured boutique brands, many of which were handcrafted such as Armadillo and Co, Bonnie and Neil, Dinosaur Designs, Jai Vasicek, and Walter G Textiles, to name a few.
For nearly seven years, Jacinta, Carol, and Steve ran the store together, becoming an integral part of the local community and building a loyal customer base of like-minded individuals who share a love for beautiful, high-quality home goods.
During 2016, Jacinta was recognised with the Emerging Interior Decorator of the year Award at the Coco Republic x Vogue Living Awards in Sydney.
Salt Living’s own brand of bed linen was launched in October 2020, arriving only three weeks after the birth of Jacinta’s son.
The Covid pandemic marked the beginning of the end for Salt Living’s brick-and-mortar presence. After enduring financial, personal, and health challenges for 2 years, Jacinta made the difficult decision to close the doors for the final time at the end of 2022.
Salt living was reborn as an online business selling only it's original designs.
Today and Beyond
Salt Living remains a proud family-owned and operated business led by our Creative Director Jacinta Bishop, who oversees all aspects of design, development, and marketing. Carol Bishop manages our operations, logistics, and accounts, while Steve Bishop continues to be hands-on in the warehouse most days. The team is wonderfully supported by dedicated warehouse and customer service staff, including Jamie, Katie, Lesley, Dave, Brooke, Bianca, and Lyllie, who all help bring Salt Living to life every day!
At Salt Living, we are deeply grateful for the incredible support and loyalty of our community. Without you, Salt Living wouldn’t be what it is today. We are honored to have you on this beautiful journey with us, and we're excited for all that's still to come. Thank you for being an essential part of our story!
We believe we're only in the early chapters of our story, and we look forward to designing many more beautiful, unique collections that will be dearly cherished in homes across Australia—from the countryside to the coast—for many years to come.
About Salt Linen
Breathable and Hypoallergenic
Many of you would already know and love linen for its timeless style, breathability and hypoallergenic qualities. Linen is a naturally breathable fabric that can absorb moisture without trapping bacteria. It is easy to care for, being machine washable and moth resistant. Once you’ve slept on a bed made with 100% French bed linen, it’s not easy to go back to other sheets.
Our long-lasting bedding collection is cool in summer and warm in winter thanks to the 100% French linen that is Intertek Certified and Standard 100 Oeko-Tex Certified, as nature intended.
High GSM
In creating our linen range, we prioritise working with high quality flax to create superior quality fabric. Unlike other fabrics such as cotton, linen is not measured by thread count, but rather by GSM (grams per square metre), rating the heaviness and in turn the density of the fabric. To compare, denim has a GSM of about 400, while lightweight cotton has a GSM of around 130. Our Salt Living 100% French Flax linen is woven to be approximately 180 gsm. This density gives our linen a luxurious strength, while still feeling light enough to provide excellent breathability in warmer weather.
Enviromentally Mindful
Aside from its luxurious feel, linen is an environmentally conscious fabric choice for many reasons. When untreated, linen is 100% biodegradable; although, you won’t need to get rid of your bed linen any time soon, because linen is naturally incredibly durable, making it an excellent long-term investment. Linen is made from flax, a bast fibre. Bast fibres derive from the inner fibrous layer of plants, and are seen as sustainable primarily because their cultivation requires little irrigation or treatment in comparison to other fabrics, and impact on soils is low. Flax can actually be grown on arid terrain that cannot support the production of other crops.
Our Production Process
Salt Living products all begin in Saphire Beach, Coffs Harbour, Australia, where they are designed by Salt Living founder, Jacinta Bishop in close collaboration with our production house partners in Northern China and Bali. Our linen is woven from flax that is grown in France and certified by the European Flax Standard. Our production house partners will dye, weave, cut and sew our linen, individually packaging it in reusable linen drawstring pouches, before it is shipped across the seas to our Kirra warehouse in Coolangatta, Queensland, Australia.
We are extremely proud that Salt Living linen has been environmentally and ethically certified by the European Flax Standard, Oeko-Tex, GOTS (Global Organic Textile Standard, WRAP (Worldwide Responsible Accredited Production.) and SMETA.
Timeless Style
Part of our brand ethos at Salt Living focuses on curating a home of quality items that you can enjoy for years, even as your style evolves.
The classic colours and styles you’ll find at Salt Living are not a reflection of ‘of-the-moment’ trends, but rather timeless pieces that will enduringly compliment your way of living.
Well made, 100% French bed linen will stand the test of time, growing only softer and more beautiful with age. Our bed linen is made to be enjoyed for many years to come, and we have kept that in mind when designing our unique colours and styles.
Rather than playing to fleeting trends, we carefully develop timeless hues that capture the essence of a seaside escape, so you can style your bedroom into your own timeless and peaceful retreat.
Our Salt Living product collection has also been designed with classic colours and stripes that you can mix and match to reflect your individual and evolving style.
Not Mass Produced
We feel driven to make the commitment to taking steps that will set the Salt Living brand in a more conscious and environmentally sustainable direction. For as we all know, the choices we make today, will change our tomorrow. As a small, family run business, we have been taking steps to improve our footprint, both on a small scale in our packaging, and also on a large scale with our product range, manufacturing processes and future product development.
We intentionally don't over produce, but instead do smaller runs of products we know have enough demand to sell through, therefore avoiding waste.
When you order with Salt Living, your items will be posted in a mailer satchel that is made of recycled materials, which you can also recycle. Our products are all packaged in linen drawstring pouches, rather than plastic packaging. Not only does this eliminate the need for single use plastic packaging, it also provides you with a complementary linen pouch that can be used to store and organise your linen cupboard, to separate smaller items in your handbag, tote or suitcase, or, as one of our customers recently suggested, to keep your phone and keys out of the sand while at the beach!
Salt Linen Certifications
EUROPEAN FLAX® Certified
Our linen is certified as genuine European Flax, and is produced in line with the EUROPEAN FLAX® ethical and environmental standards including: no irrigation, a rotation crop with no GMO, low use of fertiliser and pesticides with no defoliant, natural field retting, a carbon sink (that stores 400,000 tons of Co2 each year) and zero waste from the flax crop; as the whole plan is used in production.
G.O.T.S Certified
TheGlobal Organic Textile Standard(GOTS) was developed by leading standard setters to define world-wide recognised requirements for organic textiles.
OEKO-TEX® Certified
Our linen has been tested, and cleared for substances and that may be harmful to human health, as credited by the STANDARD 100 OEKO-TEX® certification
SMETA Certified
SMETA stands forSedex Members Ethical Trade Auditand is one of the most widely used ethical audit formats in the world.
W.R.A.P Certified
Our linen is produced by a production house that adheres to Worldwide Responsible Accredited Production standards of safe, lawful, humane, and ethical practices. Learn more about WRAP’s 12 Principleshere.
This means our manufacturers adhere to WRAP standards of safe, lawful, humane, and ethical practices, including prohibition of forced labor and child labor, proper lawful compensation and benefits, and a safe and healthy working environment. We’re proud to have fostered a very positive relationship with our Chinese manufacturers over the years, and are grateful to be able to mutually support each other’s businesses.
